'I DERIVE GREAT SATISFACTION FROM GIVING MY CLIENTS A PIECE OF JEWELERY THAT FEELS LIKE IT SYMBOLISES THEMSELVES , A RELATIONSHIP, SOMEONE IMPORTANT IN THEIR LIFE, OR EVEN A SPECIAL MOMENT. I THINK JEWELERY CAN REALLY ENHANCE YOUR SENSE OF SELF. '
- Giselle Willner
Giselle is not just my name. It is the legacy of an ancient family tradition in which the firstborn girls in my family have inherited the name "Giselle" for generations. Even as a young girl, my mother and grandmother showed me how smart it was to focus on timeless beauty and quality. My Christmas wish to have something imperishable from my grandma was fulfilled in an unforgettable way. She gave me a solitaire diamond on a gold necklace. Since then, this necklace has embodied the memory of my grandmother Giselle and our family tradition: to pass on valuable things in simple and noble beauty.
The desire to design delicate jewelry creations from the finest materials awoke in me. »GISELLE« was born. Timeless, elegant and stylish pieces of jewelry that last for generations.
- THE . BEGINNING . 2 0 1 5 -
Since the age of 16 I have been trained and supported as a designer. In 2015 I founded my jewelry brand GISELLE, my heart & soul, in the form of jewelry creations. It was my wish to support the beauty of every woman in the form of jewelry, but not to distract from it. Highest quality, affordability and simplicity of design have always been the guiding principles of my creation. The product line is not subject to current trends, but offers precious and simple pieces of jewelry that you can wear daily, for every occasion and for a lifetime. My jewelery creations should underline the beauty of every woman and not distract from it.
- MY . SECRET -
My jewelry touches the eye and the heart. Right from the start, I placed the highest value on quality. I only work with selected family manufacturers in Italy, Portugal and Germany. Over the years I also built up my own manufactory with the highest level of craftsmanship in the heart of Zurich. My customers appreciate the professional advice, quality but most of all my heart. My empathetic nature enables me to feel the needs and desires of my customers and to fill their hearts with joy.
My designs are luxurious and suitable for everyday use at the same time. My jewelery merges with the wearer and almost becomes part of her and is not just something she owns.
In the midst of the international lockdown, I planned to open my first GISELLE boutique. The desire of my customers to finally try on the pieces of jewelery in a shop and the great hope for a future after Corona motivated me to browse through good locations in Zurich that will become free due to Corona. In summer I finally found what I was looking for and started designing the boutique. My vision that my customers feel at home in my boutique.
After a lot of work and effort, and a few sleepless nights because of the renewed lockdown, we celebrated the opening of the GISELLE Boutique all the more on March 1st. On the same day, the Federal Council allowed the shops to reopen. What a sign!
The starting signal to finally be able to welcome and pamper my customers in their own four walls.
I unexpectedly got pregnant in the summer of 2021. Heaven was kind to me and sent me my son. As the saying goes, you grow with the challenge. And I did...
Exactly one year after the boutique opened, I was able to give birth to my son healthy and lively. The future of GISELLE heritage and inspiration for numerous mother/father & child pieces of jewellery.
As a young family mother, engagement and subsequent marriage became more and more of an issue for me, something that really enchanted me. I have already been able to make many engagement and wedding rings, but with my own new phase of life, this world has opened up to me in a completely different way. My desire to enchant the world with the beauty of different diamond cuts. Bringing the diamond to the center and creating an almost invisible ring setting. My eye for diamonds has always been above average and my perfectionism supports me in jewelry design.
The "Dainty Bride" is born. (petite bride)
Get to know me and my team personally.
We look forward to your visit to our stylish boutique.